With 80 characters or less, eBay sellers across the globe are making sure their products appear in keyword searches. In truth, 80 characters is an appropriate amount for a listing title. Those characters are also one of the most important aspects of your product listing.
A strong listing title is like a valuable SEO article that ranks well on Google. The goal is to appear in search results whenever an online user types in a new keyword or phrase.
Let’s take a look at some tested and proven strategies that will optimize your eBay listing titles and not only get you noticed, but help you convert browsers into buyers.
Don’t Waste Your Words
The folks at eBay will tell you your title should only include terms buyers will use in their keyword search. Also, don’t waste any of your 80 characters on punctuation or quotation marks. They won’t help you come up in searches.
Regarding those 80 characters, try to use all of them. The count used to be set at 55. Clearly, there was a demand for this nearly 30-character increase.
Don’t Yell at Buyers
Oftentimes, we think exclamation marks or capital letters make us stand out above the crowd. Throw that notion out the window. It’s actually less professional.
Studies have proven all caps is harder to read. Instead, you want to capitalize the first letter of every word.
Which do you find easier to read?
- BANANA REPUBLIC LINEN PANTS WRINKLE RESISTANT SKY BLUE FLAT FRONT SIZE 8
- Banana Republic Linen Pants Wrinkle Resistant Sky Blue Flat Front Size 8
Only Use Relevant Keywords
A long-time seller on eBay used the following example to demonstrate relevant wording.
- This is a good listing title:
Mishimoto Ford 6.0L Powerstroke Radiator 2003-2007
- This is a bad listing title:
MISHIMOTO Performance Aluminum Radiator 03-07 Ford F350 Powerstroke FREE COOLANT (Fits: Ford 6.0L)
The second one is a bad title because “FREE COOLANT” didn’t need to be there. (It also shouldn’t be written in all caps.)
If a buyer is searching for a radiator, they’re not likely to put “coolant” in their search terms. This will make you receive irrelevant traffic and, ultimately, diminish your ranking.
Instead, “Free Coolant” can either be placed in a subtitle or beside the product image.
Take Advantage of Title Builders
Title Builder and Terapeak are two software companies that can help you create the best listing for your product. Title Builder remains free while Terapeak starts at $4.92/month.
Since Title Builder’s completely free, there’s no harm in typing your product description into their database as a starting point.
Once you do, you’ll notice they only capitalize the first letter of every word. They don’t use any punctuation. And they only include words that buyers might enter in their keyword search.
In their most basic plan, Terapeak helps you create the perfect listing title, too. They’ll also show you what the top search terms are for your items as well as pricing’s effects on sales.
They go on to offer higher-level packages but, for the purpose of listing titles, either one of these platforms can serve as a helpful checkpoint.
Don’t Use “NEW” In Your Title
The folks at Title Builder published an in-depth study on nearly one million eBay accounts. Their focus, of course, was creating the perfect title.
They discovered that including the word “NEW” in listings title generated fewer sales. This may be because it’s not a term people are using in their keyword searches. In that case, it won’t do anything to help you rank higher.
Don’t Use Acronyms in Your Title
This is a rather debated subject. eBay will tell you to use acronyms in your title. Perhaps they’re referring to the character count.
However, if you consider the same Title Builder study mentioned above, they discovered acronyms actually generate fewer sales. Again, this could be due to the fact that buyers aren’t using these terms when searching for a product.
Consider Investing in Subtitles
To include a subtitle in your eBay listing, there’s a small fee. At present, subtitles cost $0.50 for three, five, seven, and ten-day fixed price listings. Fixed price listings with a 30-day duration or “good ’til cancelled” listing cost $1.50. That’s not a terrible fee and it’ll give you 55 more characters to work with.
Title Builder’s market study found subtitles to be helpful in generating sales. Although subtitles don’t come up in eBay search engines, they add value to your product listing by emphasizing the special opportunity your product offers.
A little bit of professionalism goes a very long way. Two gentlemen by the name of Maxim Godin and Victor Levin once ranked among the best eBay sellers of GPS devices in the US, UK, Australia, France, and Germany simply by focusing on the look of their product title and listing.
They offered the same product as many of their competitors at a higher price and still outsold them. They attribute that entirely to their product title and listing.
A listing title with typos or unclear descriptions will be hard-pressed to outsell product listings that get right to the point with the utmost organization.
Keyword optimizing your 80 characters is something you’ve probably already considered. Avoiding acronyms and words like “NEW” is interesting evidence worth keeping an eye on. Try it out; see what sticks.
What it all boils down to is professionalism. This is the time for writing that’s completely free from error and hyper-focused on ranking in keyword search results. With these tried and true tips, we know you’ll be well on your way to eBay seller success.